Published in Netnographers

·Pinned

What is Netnography?

A starting point for aspiring Netnographers First things first, Netnographers are people who do netnography. Robert Kozinets founded Netnography = Network + Ethnography in 1995. If you are familiar with the concepts of Network and Ethnography you can skip the two paragraphs below. Networks in Netnography Networks here refer to several people and the connections between them. Think of the net we use to collect fish; composed of…

Netnography

5 min read

Published in Netnographers

·May 5

Netnography: as a Market Research Tool

Four Notes to Keep in Mind Understanding customers is vital to business sustainability and growth. Due to rapid advancements, especially in information technology, the context in which service is delivered, experienced and evaluated is changing. Reference: Ostrom, A.L., Parasuraman, A., Bowen, D.E., Patrício, L. and Voss, C.A. (2015), “Service research priorities in a rapidly changing context”, Journal of Service Research, Vol. 18 №2, pp. 127–159.

Netnography

2 min read

Published in Netnographers

·May 5

How can you understand — and thereby stay on top of — consumer passions?

Here’s how. Identify audience segments using psychographics Recognize both influencers and detractors based on Passion Intensity Include emojis in your analysis so you don’t leave any data out of the equation Analyze images/logos for the most thorough understanding of consumer sentiment Analyze your audience in real-time, as well as over time

Influencer Marketing

1 min read

How can you understand — and thereby stay on top of — consumer passions?

Here’s how.

Identify audience segments using psychographics

Recognize both influencers and detractors based on Passion Intensity

Include emojis in your analysis so you don’t leave any data out of the equation

Analyze images/logos for the most thorough understanding of consumer sentiment

Analyze your audience in real-time, as well as over time

Mar 29, 2021

Rapid Startup

A new online incubator is going to change the rules of power in early-stage-investments’ game What if you can create your startup today!. You validate profitability and impact wise the social enterprise idea you want to create, you find co-founders, you create a team and secure the needed resources, you launch your fully functional prototype in a span of few weeks. Is this possible? Long…

Early Stage Startup

5 min read

Feb 28, 2021

Dear hippocampus,

I have some confessions to make 40 years ago, i was younger. You were fresher. We did not meet because i was young and you were too. Then we both grew up a little bit more. You faster though. But still, I did not pay enough attention to you. You have always been there but i…

Hippocampus

8 min read

Feb 28, 2021

Equity Vesting ! Attract co-founders and key employees smartly

Vesting is… Vesting is the technique used to allow ‘employees’ to earn their equity over time. We can apply the same technique to co-founders, or board of advisory members. When we say ‘over time’ it is usually 3–4 year vest. You earn your stock or options over a fixed period of time…

Vesting

2 min read

Feb 28, 2021

Creating your Startup? Need funding?

Consider this before… The first question that comes to mind when an entrepreneur think about launching a new business is : HOW WILL YOU FIND IT? I purposely capitalized the letters, not to indicate those questions usually comes in a LOUD voice tone, because most of the time they do not, but to…

Startup

4 min read

Dec 21, 2020

Start-up 2021 with this…

A powerful set of dreams & their relevant quotes Dreams are gifts and 2021 is yet another dream awaiting to be unwrapped. Holidays times, we love & love them, but they also bring with them all sorts of uncertainties. I choose in this grey & cloudy winter day to squeeze some pomegranate and paint few seagulls on your window…

Startup

3 min read

Dec 9, 2020

Here is the first thing you should do to make your business idea a reality

Hint: you are the incubator. You have been there. People will tell you it will not work. People will tell you that you have to ‘just’ live the ‘normal’ way. To get a job. Search for a job. Get a contract and ‘be’ secured. …

Entrepreneurship

4 min read